The IPL4 coffee has started brewing long before the World Cup finale, with all the franchises, both the old and the new ones dishing out campaigns to start engaging fans and preparing them for the April 8 opener. And the first one to do so are the Royal Challengers Bangalore (RCB) This year, RCB has gone that extra mile to give its fans an experience like never before. Via a campaign, The Big Break, RCB invites fans to apply online for the chance to tour with the team this IPL (all expenses paid!) and create web-isodes for the new RCB Web TV.
Fans simply need to showcase their talent and prove they can direct / act or create content for the daily web-isodes. 3 winners will win the chance to become the RCB Web TV Crew. Other fans can stay involved by deciding the weekly topics for each webisode. The RCB Web TV, broadcasted on www.royalchallengers.com - will give the entire fan club direct access to all Behind the Scenes moments of the teams.
The last day to apply to The Big Break campaign is March 28, 2011. Learn more at http://www.royalchallengers.com/ipl-2011/big-break
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